Communication Skills for All Courses

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 What is Communication? Explain its meaning, nature and importance in management.

Communication is the process of exchanging information, ideas, thoughts, feelings, instructions and feedback between two or more people with the objective of creating understanding.

In an organization, communication takes place between managers, employees, customers, suppliers, senior management and other stakeholders.

A simple communication process can be represented as:

Sender → Message → Channel → Receiver → Feedback

Nature of Communication

  1. Communication is a two-way process — Effective communication involves both sending and receiving information.
  2. It involves understanding — Merely sending a message does not guarantee communication.
  3. It is continuous — Communication takes place continuously in organizations.
  4. It may be verbal or non-verbal — Words, gestures, facial expressions and body language all communicate information.
  5. It can be formal or informal — Organizations use official channels as well as informal interaction.
  6. It requires feedback — Feedback helps determine whether the message was understood correctly.

Importance in Management

Communication helps managers:

  • Give instructions
  • Explain organizational goals
  • Motivate employees
  • Coordinate activities
  • Solve problems
  • Make decisions
  • Handle conflicts
  • Build relationships
  • Give and receive feedback
  • Communicate with customers and stakeholders

Conclusion

Effective communication is one of the most important managerial skills because even a good strategy can fail if it is not communicated clearly

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